Jazwares formed an unlikely partnership with Puma in 2024, asthe two companies teamed up to give some of the former’s most popular Squishmallows their own sneakers. It seems that range must have been pretty popular as Puma has just revealed a whole new range ofSquishmallowssneakers, and this time, seven of the plush range’s most popular characters have been called up for footwear duty.
Before you get too excited, these aren’t super comfy sneakers made out of, or even padded with, Squishmallow material. They are various pre-existing Puma sneaker designs that have been given Squishmallow makeovers, and with a lot more designs in this 2.0 drop, even more iconic Puma looks have been given the Squishmallow treatment.
Cam the Cat is back and is the only Squishmallow of the seven featured who was also a part of last year’s Puma crossover. That makes sense as Cam is effectively the Pikachu of the Squishmallow world. This year, Cam’s signature colors have been applied to the iconic Puma Easy Rider. Brown, white, and black print, just like the squishy cat’s fur, with Cam himself winking on the tongue.
Puma and Squishmallows have teamed up again for an even bigger range of unique sneakers
Seven Squishmallow designs now have their own trainers
The other six Squishmallows that are a part of the 2.0 collection are making their Puma debuts, and most of them have a cute addition to their designs that Cam doesn’t have - a tiny emblem on their laces that’s based on their Squishmallow design. Junie the Banana, Purple Cow Carina, and Graciela the Cactus all feature this added detail and are spread across Puma’s Rebound Femmes and Rebound Layups sneaker designs.
Bigfoot Moxie, Malcolm the Mushroom, and Maui the Pineapple are the other three Squishmallows that round out the latest collection of squishy-themed Puma footwear, and best of all, there are adult and kids sizes available across the range. The size and design you go for will dictate the price, with the sneakersstarting from $60 and the most expensive pairs in the range priced at $100.
Five of the seven designs - Cam, Junie, Carina, Maui, and Graciela -are available right now through Puma’s online store. The Cam and Maui designs are available in adult sizes and cost $100, and the other three designs are exclusively available in kids' sizes. Moxie and Malcolm’s designs will be added to the collection soon.
Puma will be hopeful it can keep returning to the Squishmallows well for more crossovers as regularly asPokemondoes. Pokemon’s most recent Squishmallows crossoverturned Torchic and Pikachu into the popular plushes. Yes, Pikachu has been turned into a Squishmallow twice already. This latest one is a Smiling Pikachu.
