Summary
A few days afterhis post about “real fans” finding a way to pay $80forBorderlands 4went viral,GearboxCEO Randy Pitchford has sort of walked back his initial comments in a semi-apology post.
In a post shared on social media, Pitchford said it wasn’t “his intent” to take fans for granted, and he was “humbled” by the response, though the words “I,” “am” and “sorry” are nowhere to be found. Either way, it seems like the damage has been done, asBorderlandsfanstook a stand against Pitchford online, with many saying they won’t be buying the game on day one.
Pitchford’s Comments May Have Larger Consequences
Over on the r/Borderlands sub, fans voiced their displeasure with Pitchford in droves. Many said they’d be skipping out on Borderlands 4 entirely, while others said they’d wait for a major price cut before considering it.
“you’re able to keep the game Randy,“one gamer wrote. “I’ll go play some other free-to-play or indie game.”
Elsewhere, fans recalled how quickly the base versions of past Borderlands games went on sale, along with the inevitable “Ultimate” edition that bundles all DLC. “Yeah, I’ll play eventually probably, but I will wait until I can pay a lower price for the whole game (including) DLC,“one user wrote in response.
“I was considering buying the game launch week or month, buying full price essentially,“another player said, “Now? I’m waiting until a deal next year.”
Of course, there are players who’ve said they’re out altogether after Pitchford’s comments. “I’m not buying it BECAUSE he said that,“a fan shared. The rest of the thread is filled with similar sentiments, making it abundantly clear that words can have consequences. With the game not due out until early September, it’ll be a while before any impact will be reported.
