SAG-AFTRA Reaches AI Protections Agreement With Activision, EA, And More
Summary SAG-AFTRAmembers havebeen on strike against some of the biggest companies in the gaming industrysince July 21, 2025. This was over AI protections, as many performers rightfully fear that their work is being used to develop AI voice acting, and ultimately, steal job opportunities. In practice, it’s resulted inActivision,EA,Epic,Disney,Warner Bros.,Insomniac,Take-Two, and more being unable to access union talent. But now, the end is in sight. SAG-AFTRA has announced that a tentative agreement has been reached with these companies regarding the use of AI voice acting....